Successful American cosmetics manufacturer High Maintenance has the exclusive global rights to use the world famous Playboy brand for the complete cosmetic range. With a product line extending from body balm, mascara and lip gloss to excellent accessories, High Maintenance wanted to secure their investment with a complete partner for the product launch and ongoing sales need in Australia.

Staffing specialises in providing personalised personnel solutions to meet the demanding requirements of its clients. Staffing was able to provide the right staff and successfully manage the outsourced staff needs of Palyboy Beauty.

the challenge

Playboy Beauty launched into the US market to rave reviews. The brand "capitalises on the aspirational Playboy lifestyle and its place in American history" with market appeal for both the girl-next-door and the screen siren, by offering a complete line of colour cosmetics and beauty products. With success in America secured, High Maintenance decided it was time to launch their range to the descerning market in Australia.

With such a massive launch on their hands and with all corporate management based in the U.S, High Maintenance were faced with the dilemma of the best way to take their product range to the Australian market. Staffing, with its years of experience in developing and managing promotional events within the fragrance and cosmetics industry, as well as overall capabilities in outsourcing, provided a unique alternative that was both effective and economically viable.

staffing's solution

Playboy Beauty launched nationally throughout Australia exclusively through the Priceline network of stores with Staffing fulfilling the main roles of Retail Sales, as well as providing the additional bonus of a complete merchandising solution for the launch.

By outsourcing staff utilising Staffing's outsourced services, Playboy Beauty was not only able to reduce expense required to  maintain staff in the field, but also ensured that the day to day requirements associated with hiring casual staff were taken care of.

Staffing aims to provide a convenient one stop service to its customers. In the case of High Maintenance, this included recruiting staff, training, briefing, deployment and ongoing management. As a core component of this ongoing campaign management, Staffing includes staff check ups, training of any additional staff, and sales and stock reports on a weekly basis. These reports assist High Maintenance to have a direct finger on the pulse of consumer preference and ensure that information is always up to date!